Refereeing Social Media
August 19th, 2011
In her recent NTEN blog post, "Haters Gonna Hate: Dealing with Negative Feedback in the Social World," Carie Lewis, Director of Emerging Media, Online Communications, for the Human Society of the United States takes on the topic of approaching negativity from users on social media platforms such as Facebook.
Lewis believes that there is no way to prevent users from posting "rude, hateful, and inappropriate" comments on social outlets, and that it is more effective for an organization to craft a "reactive strategy" to such feedback. As part of this strategy, she has clearly posted a comment policy on the Humane Society's Facebook page, detailing what the organization will not tolerate on its forum.
When things get out of hand, Lewis is not afraid to delete a comment - but she makes it clear that she doesn't delete disagreements, only violations of their commenting policy. When she does delete a comment, Lewis first takes a screen shot of the comment for her files; then she explains to the online community exactly which rule the comment violated and that it was removed. She encourages those with deleted posts to repost their comments without the violations. In this way, Lewis feels she continues to maintain trust and transparency with the general community of users.
While deliberating how best to respond to each negative post, Lewis considers the poster's tone, his/her degree of influence, and the frequency of the comments. She has also learned to avoid responding emotionally: if taking a walk and cooling off doesn't help, she seeks assistance from a co-worker who is further removed from the situation.
To read Lewis' full blog and link to the' aforementioned "comment policy," click here.
Posted by CNP Staff
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TN Valley Institute for Nonprofit Excellence Registration Deadline August 3rd!!!
July 11th, 2011
tennessee valley institute for nonprofit excellence
August 11th * 8am- 4:30pm * UTC
Register Now!
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Same Low Rate! CNP, AFP, GCPGC Members $100; Non-members $150
Limited Partial Scholarships and Group Rates Available - Contact Sara for more info. |
Keynote Speaker
An international nonprofit organizational development consultant and fundraising trainer, Marc A. Pitman is the author of Ask Without Fear! and founder of FundraisingCoach.com, a website dedicated to practical ideas for fundraising more effectively.
Marc’s dynamic speaking style has led to invitations to speak to organizations like Blackbaud’s Conferences for Nonprofits, Habitat for Humanity International, the New England Association for Healthcare Philanthropy, and the National Association of Fundraising Professionals.
His experience in nonprofit fundraising across many sectors, in executive coaching, and in leadership training has resulted in him being featured in books and articles around the world and sought out as a guest on TV and radio shows including those on NBC, CBS, Fox News, and the Canadian Broadcasting Corporation.
Luncheon Speaker
The Joy of Music School in Knoxville, TN is a nonprofit organization providing free music lessons as well as music, instruments and supplies to children who cannot afford them.
In March of 2011, the School was featured on the ABC reality show, “Secret Millionaire,” after a seemingly ordinary volunteer who served at the School under the pretense of having her experience filmed for a documentary surprised them with a check worth thousands of dollars.
During lunch, Francis Graffeo, the School’s Executive Director, will share lessons the organization learned through this experience and the sudden national exposure that came with it.
Click here for the full schedule!
A Special Thanks to the TVI Sponsors! Bank of America, COS Business Products & Interiors, Starkey Printing & Hazlett, Lewis & Beiter, PLLC.
Posted by CNP Staff
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When it Comes to Millenials, It's Best Not to Assume Too Much
May 12th, 2011
In an edition of Nonprofit Matters a few weeks ago, we profiled the 2011 Cygnus Donor Survey which concluded that donors under 35 are "most likely" to give in 2011. The recently released Millennial Donor Report 2011 zeroes in on this demographic to provide further insights on how to meet the expectations of these young donors. This second annual effort undertaken by Achieve and Johnson, Grossnickle and Associates collected the responses of nearly 3,000 participants ages 20 - 35 on questions relating to their "giving habits and volunteer preferences."
According to an introductory letter from the research partners included in the survey report, "one of the biggest lessons [the survey teaches us] is that we cannot make assumptions about Millennial donors. Instead, we need to embrace both their progressive ideas and deeply rooted values. We need to listen to them and respond, rather than making assumptions and reaching out to them according to those assumptions."
While some discussions of how to engage Millennial donors start and end on technological preferences, this report goes further by including data on how much Millennials give, what motivates and de-motivates their giving, what types of special events attract them, and what roles young professionals groups and group volunteering play in involvement.
Get to know your Millennial donors better! Access the full report here.
Posted by CNP Staff
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President Obama's Proposed 2012 Budget: A Summary for Nonprofits
February 16th, 2011
On February 14, President Obama released his 2012 budget proposal. This budget, if enacted, would come to bear this upcoming fiscal year beginning on October 1, 2011. Overall the proposed budget would "impose a five-year freeze in spending on domestic non-security programs and trim or terminate more than 200 federal programs," according to the National Council of Nonprofits, and include the following changes - of particular interest to nonprofit organizations.
While this does not represent a comprehensive list of the budget's provisions, we hope it serves as a valuable summary. Click each of the links embedded here to read more.
Posted by CNP Staff
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For a holiday-inspired change, we searched high and low for some GOOD news to share . . .
January 3rd, 2011
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E-mail spam is down! From the Economist: Spammers are becoming increasingly bored with sending run-of-the-mill e-mail spam now that 98 percent is intercepted through online security efforts.
Creativity is alive and well! The Chronicle of Philanthropy reports that asking students to pronounce and spell the word "philanthropy" on video led to a tripling of year-end gifts for Porter-Gaud school in Charleston, SC.
We're collectively bigger and more important to our economy than we may realize! According to the American Statesmen, a recent study by the Austin-based OneStar Foundation and Johns Hopkins University found that nonprofit employees across Texas earned 16.8 billion dolllars and represented 3.8 percent of the state's total work force in 2008, establishing the nonprofit sector as a "key economic force."
Now, there's a "facebook" specifically for charitable organizations. Jumo, recently developed by Chris Hughes, a founder of facebook, is intended to help individuals connect to and evaluate nonprofits and charitable organizations. Aside from its ability to facilitate donations, Hughes clarified Jumo's primary purpose in a New York Times article as "deepen[ing] ties between its users and their favorite causes."
Donors are using their cell phones to give! The overwhelming response to the earthquake in Haiti from those seeking to donate to the relief effort "demonstrated the promise of mobile fundraising, especially in disaster situations." Today's article from the NonProfit Times, "Haiti Quake Shook Mobile Giving Awake," shares details of the text-to-give campaigns of the Mobile Giving Foundation, Oxfam America, the American Red Cross of Washington, D.C., and Catholic Relief Services.
This month, the Association of Fundraising Professionals launched its new website, Change the World With a Giving-and Wise-Heart, to help donors give wisely and meaningfully. The site offers links and a short visual presentation to get donors started on their transformation from "reactive donors" into "pro-active philanthropists." |
Posted by CNP Staff
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