Fundraising- Art or Science?
November 6th, 2009
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The answer? Both! Successful fundraising truly is part art, part science. According to a an article posted on the Nonprofit Times website, a recently published book, The Complete Guide to Nonprofit Management, by Smith, Bucklin & Associates, Inc., states "the art lies in fostering relationships with people. The science focuses on the utilization of data, research and testing." To raise the effectiveness of nonprofits, the book provides a checklist for fundraisers that include:
- Clearly identify your mission and financial goals through a well-written Case for Support. Construct criteria and specific reasons that people and/or organization should give to you.
- Develop a realistic list of prospects and an action plan to approach these sources annually.
- Research potential funding sources and search for contacts to these funders.
- Remember that individuals give most of the money in America. Focus your attention on developing relationships with people.
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Posted by CNP Staff
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