Is a Press Release the Best Use of Time
July 8th, 2010
Press releases are a way to publish your organization's event information or news stories at no cost. To a nonprofit organization this sounds great, but, the Philanthropy Journal reports that even though press releases are free, they may not be worth your time.
Philanthropy Journal (PJ) states that there are several occasions where an organization should think twice before spending time writing a press release. If an organization is announcing an event, PJ suggests listing the event in a community calendar or posting the information on Facebook. PJ also says that if you have an important news story to share, share it on Twitter or contact a local journalist.
For more information and tips on how to share your organization's event information or news stories, visit http://www.philanthropyjournal.org/resources/marketingcommunications/when-press-release-isn%E2%80%99t-answer.
Posted by CNP Staff
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